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Which communication skill is generally considered more important in customer interactions?

  1. Non-verbal communication skills

  2. Verbal communication skills

  3. Written communication skills

  4. Technical communication skills

The correct answer is: Verbal communication skills

Verbal communication skills are considered critically important in customer interactions because they allow for immediate feedback and interaction. This form of communication enables customer service representatives to effectively convey information, clarify doubts, and demonstrate empathy. By using clear and concise language, they can ensure that customers understand the solutions being provided, which helps to build trust and rapport. Additionally, verbal communication allows for a dynamic exchange where tone of voice can convey warmth and sincerity, which is essential in addressing customer concerns or complaints. When representatives can articulate effectively and listen actively, they foster a positive customer experience. While non-verbal, written, and technical communication skills are also important, they do not typically offer the same level of personal engagement and responsiveness that verbal communication provides in real-time conversations with customers. Non-verbal skills, while impactful, support rather than replace verbal skills, and written communication may lack the immediacy required for resolving issues live. Technical communication skills are more relevant in contexts where detailed product information needs to be communicated, but they often rely heavily on the foundation laid by effective verbal skills.