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What is a good reason for creating an opening for discussion with a customer?

  1. To establish a personal connection

  2. To know the customer wants

  3. To fill time until a manager arrives

  4. To showcase product knowledge

The correct answer is: To know the customer wants

Creating an opening for discussion with a customer primarily serves to understand the customer's needs and wants effectively. By initiating that conversation, you can gather insights into what the customer is looking for, which is essential for providing tailored service. This not only helps in resolving their queries more efficiently but also creates a more personalized experience that can lead to greater customer satisfaction. Establishing a personal connection can be valuable, but it is more of a secondary benefit compared to the primary goal of identifying specific customer needs. Filling time until a manager arrives is not a constructive approach to customer service, nor does it contribute to building rapport or effectively assisting the customer. Showcasing product knowledge is important, but it should come after the customer's needs are clearly understood to ensure that the information provided is relevant and useful to them. Therefore, understanding the customer’s desires is the most effective reason for opening the discussion.